TL;DR: Threat Detection is a critical component of cybersecurity, proactively identifying and mitigating cyber threats to protect data and systems.
- Tools and Services: Includes Endpoint Detection and Response (EDR), Managed Detection and Response (MDR), and Extended Detection and Response (XDR).
- Impact on Marketing ROI: Cyber threat detection helps prevent losses from ad fraud by identifying and mitigating suspicious activities, effectively protecting marketing budgets and brand reputation.
- Campaign Integrity: Combats malvertising and phishing, maintaining campaign integrity and enabling informed decision-making for optimal marketing ROI.
- Customer Trust: Secures customer trust by protecting against malvertising and malware, which can compromise personal data and damage brand reputation.
