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A New State of Mind

A New State of Mind

Many years ago, the IT auditor was created. In fact, I was an IT auditor in 1979. For the last 40 years, however, I have been a fraud auditor. Unfortunately, unlike IT, the profession does not recognize the title of fraud auditor. 

In my opinion, it is time for the title of Fraud Auditor to be created and recognized by the profession. Auditors are not born with fraud risk or fraud audit knowledge or fraud skills. I suspect that college courses are not designed to provide this knowledge.  If the profession is serious about a “more proactive approach to fraud detection” it is time to recognize that this will require auditors to develop and gain a new set of skills. I recommend that every audit department invests in human fraud risk intelligence.

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How to Stop Fake Leads from...

How to Stop Fake Leads from...

TL;DR: Combat Fake Leads in Facebook Ads

  • Understanding Fake Leads: Bots, fake accounts, and uninterested parties contaminate lead data.
  • Effects on Business: Fake leads waste resources, distort data, and inflate costs.
  • Strategies for Genuine Leads: Employ email verification, lead scoring, refined targeting, and monitor user engagement.
  • Invest in Tools: Utilize certified ad fraud solutions like Anura to detect and prevent fake leads, ensuring cleaner data and more effective marketing.

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3-Car Accident: Who Pays?

3-Car Accident: Who Pays?

3-Car Accident: Who Pays? A 19-year-old woman sustained injuries in a multi-car accident in Philadelphia when another car collided with hers and pushed it into a … Read More