TL;DR: CAPTCHA and reCAPTCHA are bypassed by sophisticated bots and fraudsters, affecting user experience and security. It discusses the evolution, limitations, and alternatives to these security measures.
- CAPTCHA Evolution: Introduced to differentiate humans from bots, but quickly outdated by advancing technology.
- reCAPTCHA and its Flaws: Despite updates like reCAPTCHA v3, bots can still bypass these systems using advanced technologies like OCR and AI.
- User Experience: CAPTCHA tests can frustrate users, potentially reducing conversion rates and harming brand reputation.
- Alternatives to CAPTCHA: The blog suggests using biometrics, multi-factor authentication, and dedicated ad fraud solutions like Anura to improve security without compromising user experience.